Ubersuggest vs Semrush vs Ahrefs vs Moz — Pricing & Features for Small Businesses?

Ubersuggest vs Semrush vs Ahrefs vs Moz — Pricing & Features for Small Businesses

Ubersuggest vs Semrush vs Ahrefs vs Moz

Pricing and features for small businesses

Quick take: For a small business on a budget, Ubersuggest is usually the best value; Ahrefs offers the strongest SEO‑only data if you can pay more; Semrush is the most powerful all‑in‑one (but expensive); Moz sits in the middle with simpler tools and well‑known authority metrics†.

1. Pricing comparison (entry‑level, monthly)

Tool Typical starting price (monthly) Notes for small business budget
Ubersuggest About $12–29/mo† By far the cheapest; sometimes offers a one‑time lifetime payment option 1.
Ahrefs Entry tier around $29–$99+† Lower tier has limits; serious use often needs higher plans 2.
Moz Pro Roughly $39–99/mo† Mid‑range pricing; cheaper than top‑tier suites but costlier than Ubersuggest.
Semrush About $139.95/mo for Pro† Most expensive starting plan; very broad toolset.

Relative order by cost: Ubersuggest → Moz → Ahrefs → Semrush †.

2. Core features for a small business

Ubersuggest Best for tight budgets / beginners

  • Strengths: Keyword research, basic content ideas, simple site audits, basic rank tracking; very easy to use.
  • Limitations: Smaller keyword and backlink databases; fewer tracked keywords and slower update frequency at lower tiers‡.

Ahrefs Best SEO data

  • Strengths: Industry‑leading backlink index, robust keyword research (click data, content gaps), strong site audit and rank tracking.
  • Limitations: Gets expensive as you add usage, projects, or users; focused on SEO rather than being a full marketing suite.

Semrush Best all‑in‑one suite

  • Strengths: Broad toolset: SEO, PPC, social media, content marketing, competitive research, and reporting.
  • Limitations: Highest starting price; steeper learning curve for beginners.

Moz Pro Balanced & simple

  • Strengths: Well‑known Domain Authority/Page Authority metrics, solid keyword research, rank tracking, and site crawl; beginner‑friendly UX.
  • Limitations: Smaller/less frequently updated databases than Ahrefs/Semrush; fewer advanced features beyond core SEO.

3. Simple recommendations

  • Very small budget / starting out: Ubersuggest.
  • Content‑heavy or SEO‑driven small business (blogs, SaaS, affiliates): Ahrefs.
  • Agency‑style or multi‑channel marketing (SEO + PPC + social): Semrush.
  • Need something mid‑priced and easy to use: Moz Pro.

Notes

  1. † Prices are approximate and vary by currency, region, promotions, and annual vs. monthly billing. Always check the vendor’s current pricing page.
  2. ‡ Databases, usage limits, and refresh rates vary significantly by plan and tool. Review plan quotas (projects, tracked keywords, reports, credits) before purchasing.
  3. Subscript 1: Lifetime deals are occasional promotions and may not always be available.
  4. Subscript 2: Entry‑level plans typically cap projects, keywords tracked, and user seats.

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